A sociology textbook's study of mass media attempts to understand it as an important part of contemporary society. What does it say it in no way can capture?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → The reader's life experience with the media
Option (1) The reader's life experience with the media — Correct. The chapter admits that it in no way can capture the reader's own life experience with the media. That experience is personal, so the chapter only tries to understand media as an important part of contemporary society.
Option (2) The link of media with the state — Incorrect. The link of media with the state is one of the dimensions the chapter does focus on. It is studied, so it is not what the chapter fails to capture.
Option (3) The social organisation of the media — Incorrect. The social organisation and management of media is another dimension the chapter studies. It is part of the chapter's focus.
Option (4) The constraints within which media operates — Incorrect. The constraints within which media operates are one side of what the study looks at. The chapter covers them in its closing lines.
NCERT (2026-27): “Conclusion |