Sheila has a five year old son who studies in pre-school. The teachers regularly complained about the restless behaviour of the child to Sheila. She got her son tested and observed that her son suffers from ADHD (Attention Deficit Hyperactivity Disorder). It is one of the most common neurobehavioral disorders of childhood. It also can make a child (student) fidgety, restless, talk too much, or disrupt the class. Sheila started looking for toys and activities to keep her son occupied. While she was at it, she realised that there were other children in her housing society who suffered from similar disorders. She searched the market and came across a spinner toy that was primarily designed to help children suffering from, autism and anxiety issues. She improvised the toy and installed a speaker with an inbuilt SD-card containing hundreds of nursery rhymes and short stories. Initially she sold the product in her housing society and special schools located in her area. She also created a website with the name spinyourworries.com to obtain direct orders from customers. This website also enabled the users to connect with psychologists for counselling sessions. The toy was a hit among the children and parents alike and its demand rose that Sheila had to increase her scale of production from cottage industry to medium scale. Sheila quit her job and is presently working in her firm where she expects to generate profit to the tune of Rs.5crore annually. From this cse study answer the following question

Ideas should also have to be examined on the basis of expected _________ as it indicates market share of the product or service.

Application and use Technical complexity Cost Annual turnover

Annual turnover