Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:
Marketing is called a ___ process because it involves interaction of buyers and sellers.
Options:
Social
Economic
Legal
Contractual
Correct Answer:
Social
Explanation:
In Modern Times: Marketing is described as a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others. Marketing is not merely a business phenomena or confined only to business organisations. Marketing activities are equally relevant to non-profit organisations.