CUET Preparation Today
| Marketing is called a ___ process because it involves interaction of buyers and sellers. |
Social Economic Legal Contractual |
| Social |
| In Modern Times: Marketing is described as a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others. Marketing is not merely a business phenomena or confined only to business organisations. Marketing activities are equally relevant to non-profit organisations. |
