Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:

Identify the approaches use to promote from the given statement:-

"This type G promotion focuses on advertising to a large audience"

Options:

Below-the-line

Above-the-line

Through-the-line

Direct Marketing

Correct Answer:

Above-the-line

Explanation:

The correct answer is Option 2 i.e. Above-the-line.

Above-the-line(ATL) promotions use mass media methods. This type of promotion focuses on advertising to a large audience. It includes print, online media, television and cinema advertising.