Identify the approaches use to promote from the given statement:- "This type G promotion focuses on advertising to a large audience" |
Below-the-line Above-the-line Through-the-line Direct Marketing |
Above-the-line |
The correct answer is Option 2 i.e. Above-the-line. Above-the-line(ATL) promotions use mass media methods. This type of promotion focuses on advertising to a large audience. It includes print, online media, television and cinema advertising. |