The objections to advertising are:
A. Adds to cost
B. Encourages sale of inferior products
C. Confuses the buyers
D. Spoils product image
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → A, B and C only
A. Adds to cost — Correct. Critics say advertising raises the cost of the product, and this cost is passed on to the buyer through a higher price.
B. Encourages sale of inferior products — Correct. Any product, good or poor, can be advertised. So critics say advertising helps sell poor products too.
C. Confuses the buyers — Correct. So many products make similar claims that the buyer does not know which one to believe.
D. Spoils product image — Incorrect. Advertising builds the image of a product; spoiling it is not one of the objections. The fourth objection is that advertising undermines social values, because it makes people want things they do not need.
NCERT (2026-27 Edition): “Objections To Advertising Though advertising is one of the most frequently used medium of promotion of goods and services, it attracts lot of criticism. The opponents of advertising say that the expenditure on advertising is a social waste as it adds to the cost, multiplies the needs of people and undermines social values. …” “1. Adds to Cost: The opponents of advertising argue that advertising unnecessarily adds to the cost of product, which is ultimately passed on to the buyers in the form of high prices. …” “2. Undermines Social Values: Another important criticism of advertising is that it undermines social values and promotes materialism. …” “3. Confuses the Buyers: Another criticism against advertisement is that so many products are being advertised which makes similar claims that the buyer gets confused as to which one is true and which one should be relied upon. …” “4. Encourages Sale of Inferior Products: Advertising does not distinguish between superior and inferior products and persuade people to purchase even the inferior products.” |