Match List-I (reasons for the importance of packaging) with List-II (…

Match List-I (reasons for the importance of packaging) with List-II (what each means):

List-I	List-II
(A) Rising standards of health and sanitation	(I) The colour, size and material of a package change how customers see the quality of the product.
(B) Self service outlets	(II) More people buy packed goods, as the chances of adulteration in such goods are minimised.
(C) Innovational opportunity	(III) Some of the traditional role of personal selling in promotion has gone to packaging.
(D) Product differentiation	(IV) New packing materials have increased the scope for marketing products such as milk and soft drinks.

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → (A)-(II), (B)-(III), (C)-(IV), (D)-(I)

List-I	List-II	Reason
(A) Rising standards of health and sanitation	(II) More people buy packed goods, as the chances of adulteration in such goods are minimised.	As living standards rise, people care more about health. Packed goods are less likely to be adulterated, so more people buy them.
(B) Self service outlets	(III) Some of the traditional role of personal selling in promotion has gone to packaging.	In a self-service store no salesperson explains the product, so the package itself has to attract and inform the buyer.
(C) Innovational opportunity	(IV) New packing materials have increased the scope for marketing products such as milk and soft drinks.	New packing lets milk keep for 4-5 days without refrigeration, so such products can be sold over a wider area.
(D) Product differentiation	(I) The colour, size and material of a package change how customers see the quality of the product.	The package sets one product apart from others, as buyers guess its quality from how it is packed.

NCERT (2026-27 Edition): “Importance of Packaging Packaging has acquired great significance in the marketing of goods and services, because of following reasons:
(i) Rising Standards of Health and Sanitation: Because of the increasing standards of living in the country, more and more people have started purchasing packed goods as the chances of adulteration in such goods are minimised.
(ii) Self Service Outlets: The self-service retail outlets are becoming very popular, particularly in major cities and towns. Because of this, some of the traditional role assigned to personal selling in respect of promotion has gone to packaging.
(iii) Innovational Opportunity: Some of the recent developments in the area of packaging have completely changed the marketing scene in the country. For example, milk can now be stored for 4-5 days without refrigeration in the recently developed packing materials. Similarly, in the area of pharmaceuticals, soft drinks, etc., lots of new innovations have come in respect of packaging. As a result, the scope for the marketing of such products has increased.
(iv) Product Differentiation: Packaging is one of the very important means of creating product differentiation. The colour, size, material, etc., of package makes real difference in the perception of customers about the quality of the product. For example, by looking at the package of a product say Paint or Hair Oil, one can make some guess about quality of the product contained in it.”

Match List-I (reasons for the importance of packaging) with List-II (what each means):

List-I	List-II
(A) Rising standards of health and sanitation	(I) The colour, size and material of a package change how customers see the quality of the product.
(B) Self service outlets	(II) More people buy packed goods, as the chances of adulteration in such goods are minimised.
(C) Innovational opportunity	(III) Some of the traditional role of personal selling in promotion has gone to packaging.
(D) Product differentiation	(IV) New packing materials have increased the scope for marketing products such as milk and soft drinks.

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → (A)-(II), (B)-(III), (C)-(IV), (D)-(I)

List-I	List-II	Reason
(A) Rising standards of health and sanitation	(II) More people buy packed goods, as the chances of adulteration in such goods are minimised.	As living standards rise, people care more about health. Packed goods are less likely to be adulterated, so more people buy them.
(B) Self service outlets	(III) Some of the traditional role of personal selling in promotion has gone to packaging.	In a self-service store no salesperson explains the product, so the package itself has to attract and inform the buyer.
(C) Innovational opportunity	(IV) New packing materials have increased the scope for marketing products such as milk and soft drinks.	New packing lets milk keep for 4-5 days without refrigeration, so such products can be sold over a wider area.
(D) Product differentiation	(I) The colour, size and material of a package change how customers see the quality of the product.	The package sets one product apart from others, as buyers guess its quality from how it is packed.