Consider the following passage and answer the questions. Gen-X enterprises is the company producing and selling cell phones. After earning reasonable profits for few years, company planned to venture into the following areas to serve the existing customer in the same manner as it has been doing for last decade. |
Which aspect has been marketed by company by rendering computer education? |
Services Events Information Experience |
Services |
The correct answer is Option (1) → Services. By rendering computer education, the company is marketing Services. Providing computer education is an intangible offering where the company is delivering a service to its customers. Unlike physical products, services involve performing an action for the benefit of the customer, in this case, educating them on computers. Therefore, services are being marketed by the company. |