Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Consider the following passage and answer the questions.

Gen-X enterprises is the company producing and selling cell phones. After earning reasonable profits for few years, company planned to venture into the following areas to serve the existing customer in the same manner as it has been doing for last decade.
(a) Computer education
(b) Organising elephant race
(c) Spreading information about family planning
(d) Organising mountaineering treks

Which aspect has been marketed by company by rendering computer education?

Options:

Services

Events

Information

Experience

Correct Answer:

Services

Explanation:

The correct answer is Option (1) → Services.

By rendering computer education, the company is marketing Services.

Providing computer education is an intangible offering where the company is delivering a service to its customers. Unlike physical products, services involve performing an action for the benefit of the customer, in this case, educating them on computers. Therefore, services are being marketed by the company.