'A business needs to add to its prospects in long run'.

Which organisational objective is highlighted in the given statement?

Growth

The correct answer is option 1- Growth.

Growth objective in the following statement 'A business needs to add to its prospects in long run'

A business needs to add to its prospects in the long run, for this it is important for the business to grow. To remain in the industry, management must exploit fully the growth potential of the organisation. Growth of a business can be measured in terms of sales volume increase in the number of employees, the number of products or the increase in capital investment, etc. There can be other indicators of growth. 

OTHER OPTIONS

• Profit- Mere survival is not enough for business. Management has to ensure that the organisation makes a profit. Profit provides a vital incentive for the continued successful operation of the enterprise. Profit is essential for covering costs and risks of the business.

• Survival- The basic objectives of any business is survival. Management must strive to ensure the survival of the organisation. In order to survive, an organisation must earn enough revenues to cover costs.