Practicing Success
Practicing Success
CUET Preparation Today
| Hyundai sells its cars through retailers appointed by the company. Which type of distribution channel is being used by the company? |
Zero Level One Level Two Level Three Level |
| One Level |
| Manufacturer-Retailer Consumer (One Level Channel): In this form of arrangement one intermediary i.e., retailers is used between the manufacturers and the customers. Here, goods pass from the manufacture to the retailers who, in turn, sell them to the final users. For example, Maruti Udyog sells its cars and vans through company approved retailers. This type of distribution network enables the manufacturers to cover wide area of market while retaining control over the Channels. |
