The advertising carried by ‘Hum Log’, a soap opera, promoted a new consumer product in India. The public rapidly accepted this new consumer product, suggesting the power of television commercials. Advertisers began to line up to purchase airtime for television advertising, and the commercialisation of Doordarshan began. Which of the new consumer product is being referred to here?

Maggi 2-Minute noodles

The advertising carried by ‘Hum Log’, a soap opera, promoted a new consumer product in India, Maggi 2-Minute noodles. The public rapidly accepted this new consumer product, suggesting the power of television commercials. Advertisers began to line up to purchase airtime for television advertising, and the commercialisation of Doordarshan began.