Given below are two statements:
Statement I: Advertising reaches masses, that is, a large number of people can be approached.
Statement II: Advertising makes use of mass media such as television, radio, newspapers and magazines.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Both Statement I and Statement II are correct.
Statement I: Advertising reaches masses, that is, a large number of people can be approached. — Correct. One advertisement reaches a large number of people at the same time. For this reason the cost per person reached is very low. Personal selling can contact only a limited number of people because of time and cost.
Statement II: Advertising makes use of mass media such as television, radio, newspapers and magazines. — Correct. Advertising carries its message through mass media, and that is how it reaches masses. Personal selling instead uses sales staff, whose reach is limited.
NCERT (2026-27 Edition):
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