The following points highlight the functions of the labelling.
A. Product protection
B. Helps in the promotion of products
C. Grading of products
D. Identification of the product or brand
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → B, C and D only
A label is the part of the package that carries information about the product. Its functions are to describe the product and its contents, to identify the product or brand, to grade the product, to help in its promotion, and to give the information required by law.
A. Product protection — Incorrect. Protection from damage, leakage and spoilage is a function of packaging, the container itself, not of the label.
B. Helps in the promotion of products — Correct. A well-designed label draws the buyer’s attention and gives reasons to buy.
C. Grading of products — Correct. Labels place products in grades of quality, as tea is sold under different labels for different grades.
D. Identification of the product or brand — Correct. The label helps a buyer pick out the product or brand from many others on the shelf.
NCERT (2026-27 Edition): “Labelling … 2. Identification of the Product or brand: The other important function performed by labels is to help in identifying the product or brand. …” “3. Grading of Products: Another important function performed by labels is to help grading the products into different categories. …” “4. Helps in Promotion of Products: An important function of label is to aid in promotion of the products. …” “Functions of Packaging … (ii) Product Protection: Packaging protects the contents of a product from spoilage, breakage, leakage, pilferage, damage, climatic effect, etc. …” |