Practicing Success
Arrange the following channels of distribution for Level three A. Wholesaler B. Producer C. Agent D. Consumer E. Retailer Choose the correct answer from the options given below: |
B, C, E, A, D B, C, A, D, E B, E, C, A, D B, C, A, E, D |
B, C, A, E, D |
The correct answer is option (2) - B, C, A, E, D Producer-agent-wholesaler-retailer-customer (Three levels): This is the longest channel of distribution in which three middlemen are involved. This is used when the producer wants to be fully relieved of the problem of distribution and thus hands over his/her entire output to the selling agents. The agents distribute the product among a few wholesalers. Each wholesaler distributes the product among a number of retailers who finally sell it to the ultimate consumers. This channel is suitable for wider distribution of various industrial products. |