Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:
What is the full form of CRM in the context of marketing?
Options:
Customer Relationship Management
Consumer Relationship Management
Creditor relationship Management
Consumer Result Management
Correct Answer:
Customer Relationship Management
Explanation:
CRM is the abbreviation for customer relationship management. It entails all aspects of interaction that a company has with its customer, whether it is sales or service-related. It is the process of carefully managing detailed information about individual customers in order to manage loyalty.