Which is a merit of personal selling?

Minimum wastage of efforts

The correct answer is option (3)- Minimum wastage of efforts.

Minimum wastage of efforts is a merit of personal selling.

Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. Merits of Personal selling are as follows-

(i) Flexibility: There is lot of flexibility in personal selling. The sales presentation can be adjusted to fit the specific needs of the individual customers.

(ii) Direct Feedback: As there is direct face-to-face communication in personal selling, it is possible to take a direct feed back from the customer and to adapt the presentation according to the needs of the prospects.

(iii) Minimum Wastage: The wastage of efforts in personal selling can be minimised as company can decide the target customers before making any contact with them.