Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Read the following text and answer question.

ABC Crackers Limited, a fire cracker manufacturing company, launched some new products on the eve of Diwali in the market, which attracted many buyers. To meet the increased demand, the company employed people to promote the products to each distributor, from the nearby villages. As the products were in great demand in the market, a competitor, A2Z Crackers Limited, imitated the products. The products of the competitor were not accepted by the consumers due to inferior quality, lack of relevant information, poor response from the customer support services wherever it was a status symbol to buy the products of ABC Crackers Limited because of their quality and responsible management.

Which combination of marketing philosophies have been adopted by ABC Crackers Limited and A2Z Crackers Limited respectively?

Options:

Selling and product

Product and marketing

Marketing and production

Product and production

Correct Answer:

Product and production

Explanation:

The correct answer is option 4- Product and production


ABC Crackers Limited has adopted a Product philosophy, as evidenced by their focus on high quality, status symbol, and responsible management.
A2Z Crackers Limited appears to have adopted a Production philosophy, which is implied by their imitation of products without attention to quality and customer support.

So the correct combination of marketing philosophies is Product and production.