Which of the following is not the role of packaging of a product?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → It helps in negotiation
Option (1) It facilitates product promotion — A role of packaging (Incorrect). A bright colour, a picture or a special style of letters on the package attracts buyers at the point of purchase. In self-service stores this role is even more important.
Option (2) It helps in negotiation — Not a role of packaging (Correct). Negotiation means talking about the price and terms of a sale between a buyer and a seller. This is done by people, for example a salesperson. A package cannot bargain. The functions of packaging are product identification, product protection, making the product easy to use and product promotion.
Option (3) It provides protection to the product — A role of packaging (Incorrect). The package protects the contents from spoilage, breakage, leakage, theft and weather, during storage and transport.
Option (4) It provides information which helps consumers — A role of packaging (Incorrect). The label is put on the package. It gives details of the product, its contents and how to use it. So the package carries the information the consumer needs.
NCERT (2026-27 Edition): “Functions of Packaging As stated above, packaging performs a number of functions in the marketing of goods. Some of the important functions are as follows:” “Product Identification: Packaging greatly helps in identification of the products. For example, Colgate in red colour, or Ponds cream jar can be easily identified by its package.” “Product Protection: Packaging protects the contents of a product from spoilage, breakage, leakage, pilferage, damage, climatic effect, etc. This kind of protection is required during storing, distribution and transportation of the product.” “Facilitating Use of the Product: The size and shape of the package should be such that it should be convenient to open, handle and use for the consumers. Cosmetics, medicines and tubes of toothpastes are good examples of this.” “Product Promotion: Packaging is also used for promotion purposes. A startling colour scheme, photograph or typeface may be used to attract attention of the people at the point of purchase. Sometimes it may work even better than advertising. …” “Labelling A simple looking but important task in the marketing of goods relates to designing the label to be put on the package. The label may vary from a simple tag attached to the product (such as in case of local unbranded products like sugar, wheat, pulses, etc.) indicating some information about the quality or price, to complex graphics that are part of the package, like the ones on branded products. Lables are useful in providing detailed information about the product, its contents, method of use, etc. …” |