Practicing Success
What may happen if a message generates too much fear? |
It has a strong persuasive effect It turns off the receiver and has little persuasive effect It leads to incongruent attitude change It leads to peripheral attitude change |
It turns off the receiver and has little persuasive effect |
Research has found that fear sometimes works well in convincing people but if a message generates too much fear, it turns off the receiver and has little persuasive effect. |