Which of the following is a general force of business environment?
A. Investors
B. Economic environment
C. Customers
D. Technological environment
E. Suppliers
Choose the correct answer from the options given below.
Answer & explanation
Correct answer: option 2
The correct answer is option 2- B & D only.
B & D are the general force of business environment. A, C & E are the specific forces of business environment.
Business environment includes both specific and general forces.
Specific forces (such as investors, customers, competitors and suppliers) affect individual enterprises directly and immediately in their day-to-day working.
General forces (such as social, political, legal and technological conditions) have impact on all business enterprises and thus may affect an individual firm only indirectly.