Read the following passage and answer the question. Shahu Ltd. started the product offering with ACs. They have now started to sell the appliances as well including audio systems, TVs, washing machines, water purifiers, etc. The company also handles complaints and offer after sale services. But later on it somehow ignored after sales services leading to a tamished image of company. The top management quickly took the rectifying measures and protected as well as promoted the favourable image in the eyes of public. The company also started selling mixer- grinders. To ensure better protection these mixers were packed in a transparent polybag and then they were kept in a coloured cardboard box. All the packages of all the products of the company has following details-
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Which element of marketing mix is highlighted in the lines. "Shahu Ltd started the product offering which ACs. They have now started to sell other appliances as well including audio systems. TVs, washing machines, water purifiers, etc. The company also handles complaints and offer after sale service"? |
Place Price Promotion Product |
Product |
The correct answer is option 4- Product. The element of the marketing mix highlighted in the given lines is Product. The passage discusses the range of products Shahu Ltd offers, starting with ACs and expanding to include various appliances like audio systems, TVs, washing machines, and water purifiers. The focus is on the products themselves and the additional services provided to enhance the product's value. |