Consider the following statements about product designing and development as a function of marketing:
(A) The design of a product contributes to making the product attractive to the target customers.
(B) A good design can improve the performance of a product.
(C) A good design reduces the need for inspection, testing and evaluation of the product.
(D) A good design can give a product a competitive advantage in the market.
Which of the statements given above are correct?
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → (A), (B) and (D) only
(A) The design of a product contributes to making the product attractive to the target customers. — Correct. Buyers look at the shape and style of a product, not only its cost and features. A good design makes it attractive to them.
(B) A good design can improve the performance of a product. — Correct. Improved performance is one of the gains of good product design under the function of product designing and development.
(C) A good design reduces the need for inspection, testing and evaluation of the product. — Incorrect. This is a benefit of standardisation. Goods made to predetermined specifications assure buyers of their quality, so less inspection and testing is needed.
(D) A good design can give a product a competitive advantage in the market. — Correct. Good design makes the product stand out from rival products, so it gives a competitive advantage in the market.
NCERT (2026-27 Edition): “3. Product Designing and Development: Another important marketing activity or decision area relates to product designing and development. The design of the product contributes to making the product attractive to the target customers. A good design can improve performance of a product and also give it a competitive advantage in the market. For example, when we plan to buy any product say a motorbike, we not only see its features like cost, mileage, but also the design aspects like its shape, style, etc.” “4. Standardisation and Grading: Standardisation refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output. Standardisation ensures the buyers that goods conform to the predetermined standards of quality, price and packaging and reduces the need for inspection, testing and evaluation of the products. …” |