Which of the following statements about the limitations of sales promotion is NOT correct?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Use of sales promotion tools may lead buyers to feel that the product is not appropriately packaged.
Option (1) If a firm frequently relies on sales promotion, it may give the impression that there are no takers of its product. — True. Under reflects crisis, a firm that leans on sales promotion again and again may give the impression that there are no takers for its product.
Option (2) Use of sales promotion tools may lead buyers to feel that the product is not of good quality. — True. Under spoils product image, buyers may start feeling that the product is not of good quality.
Option (3) If a firm frequently relies on sales promotion, it may give the impression that it is unable to manage its sales. — True. Reflects crisis has a second side too: the firm may seem unable to manage its sales.
Option (4) Use of sales promotion tools may lead buyers to feel that the product is not appropriately packaged. — False. The second feeling under spoils product image is about price. Buyers may feel that the product is not appropriately priced. The packing of the product is not part of this limitation.
NCERT (2026-27 Edition): “Limitation of Sales Promotion (i) Reflects Crisis: If a firm frequently rely on sales promotion, it may give the impression that it is unable to manage its sales or that there are no takers of its product. |