The classification of products as per 'shopping efforts involved' doesn't include:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Durable products
Option (1) Convenience products — A category on this basis (Incorrect). These are bought often, quickly and with very little effort, such as soap or bread.
Option (2) Shopping products — A category on this basis (Incorrect). The buyer compares quality, price and style before buying, such as clothes or furniture.
Option (3) Durable products — Not a category on this basis (Correct). A durable product lasts a long time and is used many times. The word describes how long a product lasts, not how much effort goes into buying it. Consumer products are classified by shopping effort (convenience, shopping, speciality) or by durability, so this belongs to the durability classification.
Option (4) Specialty products — A category on this basis (Incorrect). These have special features, and buyers make a special effort to get them, such as a particular brand of watch.
NCERT (2026-27 Edition): “Product … On the basis of shopping efforts involved, the products are classified as Convenience Product, Shopping Products and Speciality Products. On the basis of their durability, consumer products have been classified into categories—Durable, Non-durable, and Services.” |