___________ is not an element of marketing mix.
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Production
Option (1) Price — An element of the mix (Incorrect). Price is the money the customer pays for the product. Decisions about price also cover discounts, allowances and credit terms, not just the amount charged.
Option (2) Place — An element of the mix (Incorrect). Place covers the channels of distribution and the work behind them, such as transport, warehousing and stock keeping. Together they put the product where the buyer wants it.
Option (3) Promotion — An element of the mix (Incorrect). Promotion works through advertising, personal selling, sales promotion and publicity. Its job is to tell customers about the product and persuade them to buy it.
Option (4) Production — Not an element of the mix (Correct). Production is a manufacturing function. It turns raw material into finished goods. It is the work of making the product, and it is over before the marketing mix is decided. The mix decides what is done with the product after it is made.
NCERT (2026-27 Edition): “Marketing Mix The marketing mix consists of various elements, which have broadly been classified into four categories, popularly known as four Ps of marketing. These are: (i) Product, (ii) Price, (iii) Place, and (iv) Promotion. These are briefly discussed as follows:” |