Dravid worked in the advertising unit of Disha Ltd. He is being assigned the task of planning an innovative advertising campaign for their upcoming product designed for youngsters. The sequence of steps he would undertake would be:
(A) He is required to make certain assumptions about the future.
(B) He would set objectives or goals to specify what the organization wants to achieve.
(C) The best plan would be adopted and implemented.
(D) All the alternative courses of action will be identified and evaluated.
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → (B), (A), (D), (C)
(B) He would set objectives or goals to specify what the organization wants to achieve. — first. Planning begins with setting objectives. Dravid must know what the campaign should achieve before he can plan anything else.
(A) He is required to make certain assumptions about the future. — second. These assumptions are called planning premises, such as forecasts of demand among young buyers or of competitors’ moves. They can be made only once the objective is fixed.
(D) All the alternative courses of action will be identified and evaluated. — third. The different ways of reaching the goal, such as television, social media or events, are listed and weighed against the objective and the premises.
(C) The best plan would be adopted and implemented. — fourth. The best alternative is selected and put into action. A choice is possible only after every course has been evaluated, and follow-up comes after implementation.
NCERT (2026-27 Edition): “Setting Objectives: The first and foremost step is setting objectives. Every organisation must have certain objectives. Objectives may be set for the entire organisation and each department or unit within the organisation. Objectives or goals specify what the organisation wants to achieve. …” “Developing Premises: Planning is concerned with the future which is uncertain and every planner is using conjecture about what might happen in future.” “Therefore, the manager is required to make certain assumptions about the future. These assumptions are called premises. …” “Evaluating alternative courses: The next step is to weigh the pros and cons of each alternative. Each course will have many variables which have to be weighed against each other. The positive and negative aspects of each proposal need to be evaluated in the light of the objective to be achieved. …” “Selecting an alternative: This is the real point of decision making. The best plan has to be adopted and implemented. The ideal plan, of course, would be the most feasible, profitable and with least negative consequences. …” |