Business StudiesConsumer Protection

The consumer needs to be protected because:

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → They are sold counterfeit goods

Option (1) They are sold unadulterated goods — Incorrect. Unadulterated goods are pure goods. Protection is needed against the sale of adulterated goods, which have inferior things mixed in.
Option (2) They are sold standardised goods — Incorrect. Standardised goods meet set standards of quality. Protection is needed against sub-standard goods.
Option (3) They are given satisfactory services. — Incorrect. Satisfactory service causes no complaint. Protection is needed against deficient services.
Option (4) They are sold counterfeit goods — Correct. Counterfeit goods are fakes: a product of lesser value sold as the real one. The sale of such goods is one of the malpractices from which consumer protection guards the consumer.

NCERT (2026-27 Edition): “Importance of Consumer Protection The concept of consumer protection is to safeguard the interests of the consumers. It adopts measures to protect consumers from unethical malpractices by businesses and provide a swift redressal of their grievances with regard to:
1. Sale of adulterated goods such as adding inferior substances to the product being sold.
2. Sale of counterfeit goods such as selling a product of lesser value than the real product.
3. Sale of sub-standard goods such as the sale of products that do not meet the prescribed quality standards.”

The consumer needs to be protected because:

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → They are sold counterfeit goods

Option (1) They are sold unadulterated goods — Incorrect. Unadulterated goods are pure goods. Protection is needed against the sale of adulterated goods, which have inferior things mixed in.
Option (2) They are sold standardised goods — Incorrect. Standardised goods meet set standards of quality. Protection is needed against sub-standard goods.
Option (3) They are given satisfactory services. — Incorrect. Satisfactory service causes no complaint. Protection is needed against deficient services.
Option (4) They are sold counterfeit goods — Correct. Counterfeit goods are fakes: a product of lesser value sold as the real one. The sale of such goods is one of the malpractices from which consumer protection guards the consumer.