Match List-I with List-II
| List-I | List-II |
| (A) Advertising | (I) Oral presentation of message |
| (B) Personal Selling | (II) Press relations |
| (C) Sales Promotion | (III) Free Sample |
| (D) Public Relations | (IV) Impersonal form of communication |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → (A) - (IV), (B) - (I), (C) - (III), (D) - (II)
(A) Advertising — this matches (IV) Impersonal form of communication. An advertisement reaches thousands of people through newspapers, TV or the internet. There is no face-to-face contact with any one buyer, so it is impersonal.
(B) Personal Selling — this matches (I) Oral presentation of message. A salesperson speaks directly to the buyer. He can change the message to suit the person in front of him.
(C) Sales Promotion — this matches (III) Free Sample. Sales promotion uses short-term incentives to push immediate buying, such as samples, discounts and contests.
(D) Public Relations — this matches (II) Press relations. Public relations builds a good image of the firm. Keeping good relations with the press, so that news about the firm appears in a positive light, is one of its main tools.
NCERT (2026-27 Edition): “Advertising is perhaps the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service. …” “Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. …” “10. Sampling: Offer of free sample of a product, say a detergent powder or tooth paste to potential customers at the time of launch of a new brand. …” “…Therefore, public relations involve a variety of programmes designed to promote or protect a company’s image and its individual products in the eyes of the public.” “2. Press release: Information about the organisation needs to be presented in a positive manner in the press. Generating news requires skill in developing and researching a story and getting the media to accept press releases is a difficult task. The public relations department is in contact with the media to present true facts and a correct picture about the company. …” |