Marketing is a ____________ process wherein people interact with others, in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so.
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Social
Option (1) Cultural — Incorrect. Culture shapes what people want, but marketing is not described as a cultural process.
Option (2) Organisational — Incorrect. Marketing is not described as an organisational process.
Option (3) Selling — Incorrect. Selling is only one part of marketing. It is limited to transferring ownership of a product, while marketing begins before production and continues after the sale.
Option (4) Social — Correct. Marketing is a social process, in which people exchange goods and services for money or for something else of value to them. The exchange is voluntary. The seller interacts with buyers and persuades them to buy, but does not force them.
NCERT (2026-27 Edition): “Understanding Market … Similarly, market for fans or bicycles or electric bulbs or shampoos refers to all the actual and potential buyers for these products. Thus, marketing is a social process where in people interact with others, in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. …” |