Packaging has acquired great significance in the marketing of goods a…

Packaging has acquired great significance in the marketing of goods and services, because of following reasons:

(A) Because of the increasing standards of living in the country.

(B) Because the self-service retail outlets are becoming very popular.

(D) Because it describes the product and specifies its contents.

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 3

The correct answer is Option (3) → (A), (B) and (C) only

(A) Because of the increasing standards of living in the country. — Correct. As standards of living rise, people buy more packed goods, because packed goods are less likely to be adulterated. This reason comes under rising standards of health and sanitation.
(B) Because the self-service retail outlets are becoming very popular. — Correct. In a self-service store no salesman stands by the shelf. The package itself must catch the buyer’s eye and tell him about the product. So part of the job of personal selling has passed to packaging.
(C) Because it helps in creating product differentiation. — Correct. The colour, size and material of a package make a product look different from its rivals. They also shape what the buyer thinks of its quality.
(D) Because it describes the product and specifies its contents. — Incorrect. Describing the product and specifying its contents is a function of the label, not a reason why packaging has become important. The label is the printed information on the package; the package is the container or wrapper itself.

NCERT (2026-27 Edition): “Importance of Packaging Packaging has acquired great significance in the marketing of goods and services, because of following reasons:
(i) Rising Standards of Health and Sanitation: Because of the increasing standards of living in the country, more and more people have started purchasing packed goods as the chances of adulteration in such goods are minimised.
(ii) Self Service Outlets: The self-service retail outlets are becoming very popular, particularly in major cities and towns. Because of this, some of the traditional role assigned to personal selling in respect of promotion has gone to packaging.”

“(iv) Product Differentiation: Packaging is one of the very important means of creating product differentiation. The colour, size, material, etc., of package makes real difference in the perception of customers about the quality of the product. …”

“Labelling … Lables are useful in providing detailed information about the product, its contents, method of use, etc. The various functions performed by a label are as follows:
1. Describe the Product and specify its contents…”