Product concept of marketing function focuses on which of the following?

Quality and Performance of the product

The correct answer is option 3- Quality and Performance of the product.

Product concept of marketing function focuses on Quality and Performance of the product.

The Product Concept : There was emphasis on production capacity during the earlier days and as a result the position of supply increased over period of time. Mere availability and low price of the product could not ensure increased sale and as such the survival and growth of the firm. Thus, with the increase in the supply of the products, customers started looking for products which were superior in quality, performance and features. Therefore, the emphasis of the firms shifted from quantity of production to quality of products. The focus of business activity changed to bringing continuous improvement in the quality, incorporating new features etc. Thus, product improvement became the key to profit maximisation of a firm, under the concept of product orientation.