Match List I with List II

Choose the correct answer from the options given below:

A-III, B-IV, C-I, D-II

The correct answer is option (4) - A-III, B-IV, C-I, D-II.

A. Advertising (III. T.V, radio etc.)

Advertising refers to paid, non-personal communication through mass media channels like television, radio, newspapers, or online platforms to promote a product, service, or brand.

B. Personal Selling (IV. Oral Presentation of message)

Personal selling involves face-to-face interaction with potential customers to present product features, answer questions, and build relationships to influence purchase decisions.

C. Sales Promotion (I. Coupons, loyalty rewards etc.)

Sales promotion involves short-term, incentive-driven tactics like discounts, coupons, loyalty programs, contests, or free samples to stimulate immediate sales and generate interest in a product or service.

D. Public Relations (II. Building good relations)

Public relations focuses on building and maintaining positive relationships with various stakeholders, including customers, media, communities, and government, through strategic communication and reputation management.