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Home Questions ZM64X99UDP
Target Exam

CUET

Subject

Entrepreneurship

Chapter

Entrepreneurial Opportunity

Question:

REAL YOU is a leading mobile phone company in India. The company decided to launch a new model A1 which will have in-built latest software to encourage hands free use and enhance user experience through 3D photos. They are also looking into ideas to use ecofriendly recyclable materials for the body of phone which will cause less environmental damage. Identify the two factors of PESTEL model from the above cause.

Options:

Economic, Social

Ecological, Technological

Legal, Economic

Social, Political

Correct Answer:

Ecological, Technological

Explanation:

The correct answer is option (2) - Ecological, Technological.

The two factors of the PESTEL model identified from the given scenario are:

  1. Ecological (Environment): The consideration of using eco-friendly recyclable materials for the body of the phone reflects the ecological factor. This involves assessing the impact of the company's activities on the environment and incorporating environmentally friendly practices.

  2. Technological: The mention of in-built latest software for hands-free use and enhancing user experience through 3D photos indicates the technological factor. This involves considering advancements and innovations in technology that can affect the industry and the company's products.

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