Apart from customer satisfaction, the societal marketing concept pays attention to the social, ethical and _______ aspects of marketing.
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → ecological
Option (1) financial — Incorrect. Money matters such as profit are already the aim of the marketing concept. The societal concept adds concerns that reach beyond the firm and its customers.
Option (2) technical — Incorrect. Technical points belong to product design and performance. They are not the wider concerns that the societal concept adds.
Option (3) legal — Incorrect. Obeying the law is expected of every firm under any concept. The societal concept looks at the long-term welfare of society, which goes beyond legal duty.
Option (4) ecological — Correct. The societal marketing concept is the marketing concept plus concern for the long-term welfare of society. Apart from customer satisfaction, it looks at the social, ethical and ecological aspects. Ecological means care for the environment, against problems like pollution and deforestation.
NCERT (2026-27 Edition): “The Societal Marketing Concept … The societal marketing concept holds that the task of any organisation is to identify the needs and wants of the target market and deliver the desired satisfaction in an effective and efficient manner so that the long-term well-being of the consumers and the society is taken care of. Thus, the societal marketing concept is the extension of the marketing concept as supplemented by the concern for the long-term welfare of the society. Apart from the customer satisfaction, it pays attention to the social, ethical and ecological aspects of marketing. There are large number of such issues that need to be attended.” |