In 1970 'Operation Flood' was started as a rural development programme and its core objective was:

Increase milk production, eliminate middle men, assure regular income to producers

*The correct answer is Option 1 - Increase milk production, eliminate middle men, assure regular income to producers*

Operation Flood:

In 1970 the rural development programme called Operation Flood was started. Operation Flood organised cooperatives of milk producers into a nationwide milk grid, with the purpose of increasing milk production, bringing the producer and consumer closer by eliminating middlemen, and assuring the producers a regular income throughout the year. Operation Flood was, however, not just a dairy programme. It saw dairying as a path to development, for generating employment and income for rural households and alleviating poverty. The number of members of the cooperative has continued to increase with the numbers of women members and Women’s Dairy Cooperative Societies also increasing significantly.