Match the following options in List 1 correctly with those in List 2:

Choose the correct answer from the given options:

(A)- III, (B)- I, (C)- II

The correct answer is Option 2 - (A)- III, (B)- I, (C)- II

The correct match is:

Explanation:

While cultural homogenization is an aspect of globalisation, the same process also generates precisely the opposite effect. It leads to each culture becoming more different and distinctive.  This phenomenon is called cultural heterogenization.

The cultural effect of globalisation leads to the fear that this process poses a threat to cultures in the world. It does so because globalisation leads to the rise of a uniform culture or what is called cultural homogenisation.

McDonaldization of the world- cultures seeking to buy into the dominant American dream.

The culture of the politically and economically dominant society leaves its imprint on a less powerful society, and the world begins to look more like the dominant power wishes it to be. Those who make this argument often draw attention to the ‘McDonaldisation’ of the world, with cultures seeking to buy into the dominant American dream. This is dangerous not only for the poor countries but for the whole of humanity, for it leads to the shrinking of the rich cultural heritage of the entire globe.