Which of the following is not a component of product mix?

A) Packaging
B) Channel Strategy
C) Branding
D) Margins
E) Publicity

Choose the correct answer from the options given below.

BDE

The correct answer is option 4- BDE.

A) Packaging- product mix
B) Channel Strategy- place mix
C) Branding- product mix
D) Margins- price mix
E) Publicity- promotion mix

Product means goods or services or ‘anything of value’, which is offered to the market for sale. The concept of product relates to not only the physical product s but also the benefits offered by it from customer’s view point (for example toothpaste is bought for whitening teeth, strengthening gums, etc.). The concept of product also include the extended product or what is offered to the customers by way of after sales services, handling complaints, availability of spare parts etc. These aspects are very important, particularly in the marketing of consumer durable products (like Automobiles, refrigerators, etc.). The important product decisions include deciding about the features, quality, packaging, labelling and branding of the products.