When DTH was launched in India, all service providers were charging a flat rate in which all channels were provided. Consumers even had to pay for those channels which they did not want to see.

Which consumer right is ignored by the DTH service providers?

Right to choose

The correct answer is option 3- Right to choose.

The consumer right that is ignored by the DTH service providers in this scenario is Right to Choose.

The DTH service providers charging a flat rate for all channels, including those that consumers did not want, they were not offering consumers the freedom to choose only the channels they wanted. Instead, consumers had to pay for unwanted content, violating their right to choose.

Right to Choose: The consumer has the freedom to choose from a variety of products at competitive prices. This implies that the marketers should offer a wide variety of products in terms of quality, brand, prices, size, etc. and allow the consumer to make a choice from amongst these.