When DTH was launched in India, all service providers were charging a flat rate in which all channels were provided. Consumers even had to pay for those channels which they did not want to see.
Which consumer right is ignored by the DTH service providers?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Right to choose
Option (1) Right to be heard — Incorrect. This is the right to file a complaint and to be heard. It is not about the choice of channels.
Option (2) Right to be informed — Incorrect. This is the right to complete information about the product. Here the problem is not information.
Option (3) Right to choose — Correct. This right is the freedom to access a variety of products and to choose from them. The DTH providers gave a flat rate for all channels, so consumers had no choice and had to pay for channels they did not want. (The current book calls this right the Right to be assured. Right to choose is its older name.)
Option (4) Right to seek redressal — Incorrect. This is the right to relief when a product or service falls short of expectations. No complaint is being made here.
NCERT (2026-27 Edition): “3. Right to be assured: The consumer has the freedom to access variety of products at competitive prices. This implies that the marketers should offer a wide variety of products in terms of quality, brand, prices, size, etc. and allow the consumer to make a choice from amongst these.” |