Read the passage and answer the following questions.
Neha is the founder of EcoFresh, a company that produces organic skincare products. With growing consumer interest in eco-friendly products, Neha decides to launch a new herbal face cream. To ensure the success of this product, Neha carefully designs her marketing strategy by considering the various elements of the marketing mix.
Neha emphasizes the uniqueness of the product by highlighting its 100% organic ingredients and chemical-free formulation. She also ensures attractive packaging made from biodegradable materials to align with the eco-friendly image of the brand. After conducting market research, Neha decides to use a competitive pricing strategy. This strategy positions the product as high-quality yet reasonably priced.
To ensure availability, Neha uses a multi-channel distribution strategy. The cream is sold through physical retail stores, online platforms, and EcoFresh's exclusive website.
For promotion, Neha employs a mix of strategies. She launches a social media campaign showcasing the benefits of the cream and collaborates with beauty influencers to create awareness. Additionally, she organizes free product trials at retail outlets and offers discounts for first-time buyers.
Within six months of launch, the herbal face cream becomes one of EcoFresh's best-selling products. The marketing mix plays a crucial role in this success by effectively addressing customer needs, ensuring product accessibility, and building brand awareness.
What is the key goal of the marketing mix?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → To meet customer needs effectively
Option (1) To reduce production costs — Incorrect. Cost control is a job of production and finance. The marketing mix is about the customer.
Option (2) To meet customer needs effectively — Correct. The passage says the marketing mix worked by effectively addressing customer needs, making the product easy to get and building brand awareness. The marketing mix is the four Ps: Product, Price, Place and Promotion. Marketing aims at the satisfaction of customers’ needs. The firm earns its profit by satisfying the customer.
Option (3) To increase employee salaries — Incorrect. Salaries are not a part of the marketing mix.
Option (4) To decrease competition — Incorrect. A firm cannot remove its competitors. It uses the marketing mix to compete better.
NCERT (2026-27 Edition): “The Marketing Concept … Thus, the focus of the marketing concept is on customer needs and the customer satisfaction becomes the means to achieving the firms’ objective of maximising profit. …” “Functions Of Marketing Marketing is concerned with exchange of goods and services from producers to consumers or users in such a way that maximises the satisfaction of customers’ needs. …” “Marketing Mix The marketing mix consists of various elements, which have broadly been classified into four categories, popularly known as four Ps of marketing. These are: (i) Product, (ii) Price, (iii) Place, and (iv) Promotion. …” |