Packaging is important not only for protection of the product but also serves as_____________.

Promotional Tool

The correct answer is option 2- Promotional Tool.

Packaging is important not only for protection of the product but also serves as Promotional Tool.

The act of designing and producing the container or wrapper of a product is referred as packaging. There can be three different levels of packaging. viz Primary package, Secondary packaged, Transport package. Packaging performs a number of functions in the marketing of goods. Some of the important functions, include Product identification; Product protection; Facilitating the use of the product and Promotion of goods and services. Packaging is important not only for protection of the products but also serves as a promotional tool. Sometimes, the quality of the product is assessed by the buyers form packaging.