Each pair links a development on Doordarshan in the 1980s to what it led to or suggested. Which pair is correctly matched?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Public acceptance of Maggi 2-Minute noodles - Power of television commercials
Option (1) Public acceptance of Maggi 2-Minute noodles - Power of television commercials — Correct. The quick public acceptance of Maggi 2-Minute noodles showed how strongly television advertising could shape what people buy. So the pair rightly links this event to the power of television commercials.
Option (2) Advertisers lining up for airtime - Introduction of colour broadcasting — Incorrect. Advertisers lining up for airtime led to the commercialisation of Doordarshan. Colour broadcasting had already come in 1982 with the Asian Games, so it was not a result of this.
Option (3) Hum Log's advertising - Rapid expansion of the national network — Incorrect. Hum Log's advertising promoted a new product, Maggi noodles. The rapid expansion of the national network came with colour broadcasting and helped commercialise television, so the pair is wrongly linked.
Option (4) Broadcasting of the epics - Increase in television transmitters — Incorrect. The epics Ramayana and Mahabharata, aired from 1987, drew large advertising revenue for Doordarshan. The rise in transmitters took place earlier, in 1984-85, so the epics did not cause it.
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