Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:
Consider the following statements and choose the statements which is/are correct?
Statement 1: With the direct sales strategy, sales people talk about each feature of the competition’s product and compare it to theirs.
Statement 2: Indirect sales approaches apply more subtle techniques by demonstrating features and benefits not available with the competition’s products or services without ever mentioning them by name.
Statement 3: The term "negative selling" refers to the indirect sales approach.
Options:
Only statements 1 and 2 are correct.
Only statement 3 is correct.
All statements are correct
None of the statement is correct.
Correct Answer:
Only statements 1 and 2 are correct.
Explanation:
The term "negative selling" refers to the direct sales approach.