Consider the following statements and choose the statements which is/are correct?
Statement 1: With the direct sales strategy, sales people talk about each feature of the competition’s product and compare it to theirs.
Statement 2: Indirect sales approaches apply more subtle techniques by demonstrating features and benefits not available with the competition’s products or services without ever mentioning them by name.
Statement 3: The term "negative selling" refers to the indirect sales approach.
Statement 1: With the direct sales strategy, sales people talk about each feature of the competition’s product and compare it to theirs.
Statement 2: Indirect sales approaches apply more subtle techniques by demonstrating features and benefits not available with the competition’s products or services without ever mentioning them by name.
Statement 3: The term "negative selling" refers to the indirect sales approach.
Answer & explanation
Correct answer: option 1
The term "negative selling" refers to the direct sales approach.