To encourage the buyers to make immediate purchase of a product, a firm uses which of the following techniques of promotion?

Sales promotion

The correct answer is option 2- Sales promotion.

To encourage the buyers to make immediate purchase of a product, a firm uses Sales promotion techniques of promotion.

 Sales promotion refers to short-term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service. These include all promotional efforts other than advertising, personal selling and publicity, used by a company to boost its sales. Sales promotion activities include offering cash discounts, sales contests, free gift offers, and free sample distribution. Sales promotion is usually undertaken to supplement other promotional efforts such as advertising and personal selling.

OTHER OPTIONS

• Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. Personal Selling plays important role for the business persons as well as for the society.

• Advertising is the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (Sponsors) to promote some goods or service.

• Public relations: It is about managing organisations image in the eyes of all stake holders. It has five components publicity, public relations, corporate communication, lobbying and counselling.