Which of the following is an element of Product Mix?

A) Quality
B) New Product Design and Development
C) Publicity
D) Labelling
E) Branding
F) Physical Distribution 

Choose the correct answer from the options given below.

(A), (B), (D) and (E) only

The correct answer is option 4- (A), (B), (D) and (E) only.

(A), (B), (D) and (E) are elements of product mix.

C) Publicity- Element of promotion mix
F) Physical Distribution- Element of place mix

Product means goods or services or ‘anything of value’, which is offered to the market for sale. The concept of product relates to not only the physical product but also the benefits offered by it from customer’s view point. The important product decisions include deciding about the features, quality, packaging, labelling and branding of the products. The various element of product mix is as follows-
Product Quality
New Product Design and Development
Packaging
Labelling
Branding