Which of the following are elements of the Product component of the Marketing Mix?

A) Quality
B) New Product Design and Development
C) Publicity
D) Labelling
E) Branding
F) Physical Distribution 

Choose the correct answer from the options given below.

(A), (B), (D) and (E) only

The correct answer is option 4- (A), (B), (D) and (E) only.

(A), (B), (D) and (E) are elements of the Product component of the Marketing Mix

C) Publicity- Element of promotion component
F) Physical Distribution- Element of place component.

Product means goods or services or ‘anything of value’, which is offered to the market for sale. The concept of product relates to not only the physical product but also the benefits offered by it from customer’s view point. The important product decisions include deciding about the features, quality, packaging, labelling and branding of the products. The various element of product mix is as follows-
Product Quality
New Product Design and Development
Packaging
Labelling
Branding