Practicing Success
Practicing Success
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| 'Girl' of Amul, 'Maharaja' of Air India, 'Ronald' of McDonald is an example of which component of Branding? |
Brand name Brand mark Logo Trade mark |
| Brand mark |
| A brand mark is that part of a brand which can be recognized but cannot be vocalized i.e. is non-utterable. It appears in the form of a symbol, design or distinct colour scheme. For example: 'Girl’ of Amul, 'Maharaja' of Air India, 'Ronald' of McDonald etc. |
