'Girl' of Amul, 'Maharaja' of Air India, 'Ronald' of McDonald is an example of which component of Branding?
Answer & explanation
Correct answer: option 2
A brand mark is that part of a brand which can be recognized but cannot be vocalized i.e.
is non-utterable. It appears in the form of a symbol, design or distinct colour scheme. For
example: 'Girl’ of Amul, 'Maharaja' of Air India, 'Ronald' of McDonald etc.