Amazon started offering huge discounts on the purchase of products at the time Diwali. In response to this, Flipkart started giving cash backs and free deliveries with no minimum amount.

Identify the type of plan indicated in the above case.

Strategy

The correct answer is option 4 i.e. Strategy.

The type of plan indicated in the given case is a "Strategy." Amazon and Flipkart are implementing strategic plans by offering discounts, cash backs, and free deliveries to attract customers during the Diwali season. Strategies involve the overall approach or method adopted by an organization to achieve its objectives and gain a competitive advantage.