Which of the following methods cannot be associated with "below the line" method of promotion:

(A) Billboards Advertisement

(B) Sales promotion

(C) Websites

(D) Direct marketing

(E) Personal selling

Choose the correct answer from the options given below:

(C) and (A) Only

Below-the-line methods are very specific, memorable activities focused on targeted groups of consumers. They are under the control of the organisation. The purpose of these activities has been to develop the brand by creating awareness and building a brand profile, which include: – sponsorship – sales promotions – public relations – personal selling – direct marketing