Match List-I with List-II:List-IList-II(A) Lasting relationship(I) Br…

Match List-I with List-II:

List-I	List-II
(A) Lasting relationship	(I) Bringing economy in the efforts
(B) Personal rapport	(II) Achieving the objectives of business
(C) Consumer attention	(III) Successfully completing the sale
(D) Minimises wastage of efforts	(IV) Increasing the competitive strength of the organisation

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 2

The correct answer is Option (2) → (A)-(II), (B)-(IV), (C)-(III), (D)-(I)

List-I	List-II	Reason
(A) Lasting relationship	(II) Achieving the objectives of business	Personal selling builds a lasting relationship between sales persons and customers. Such a relationship is very important for achieving the objectives of business.
(B) Personal rapport	(IV) Increasing the competitive strength of the organisation	A close personal bond with customers makes them stay with the firm. This raises the competitive strength of the business.
(C) Consumer attention	(III) Successfully completing the sale	Face to face, the salesperson can see when the buyer loses interest and act at once. This helps in completing the sale.
(D) Minimises wastage of efforts	(I) Bringing economy in the efforts	The firm picks its target customers before contacting them, so little effort is wasted. This brings economy in the efforts.

NCERT (2026-27 Edition): “Importance to Businessmen … (iii) Minimises Wastage of Efforts: Compared with other tools of promotion, the possibility of wastage of efforts in personal selling is minimum. This helps the business persons in bringing economy in their efforts.
(iv) Consumer Attention: There is an opportunity to detect the loss of consumer attention and interest in a personal selling situation. This helps a business person in successfully completing the sale.
(v) Lasting Relationship: Personal selling helps to develop lasting relationship between the sales persons and the customers, which is very important for achieving the objectives of business.
(vi) Personal Rapport: Development of personal rapport with customers increases the competitive strength of a business organisation.”

Match List-I with List-II:

List-I	List-II
(A) Lasting relationship	(I) Bringing economy in the efforts
(B) Personal rapport	(II) Achieving the objectives of business
(C) Consumer attention	(III) Successfully completing the sale
(D) Minimises wastage of efforts	(IV) Increasing the competitive strength of the organisation

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 2

The correct answer is Option (2) → (A)-(II), (B)-(IV), (C)-(III), (D)-(I)

List-I	List-II	Reason
(A) Lasting relationship	(II) Achieving the objectives of business	Personal selling builds a lasting relationship between sales persons and customers. Such a relationship is very important for achieving the objectives of business.
(B) Personal rapport	(IV) Increasing the competitive strength of the organisation	A close personal bond with customers makes them stay with the firm. This raises the competitive strength of the business.
(C) Consumer attention	(III) Successfully completing the sale	Face to face, the salesperson can see when the buyer loses interest and act at once. This helps in completing the sale.
(D) Minimises wastage of efforts	(I) Bringing economy in the efforts	The firm picks its target customers before contacting them, so little effort is wasted. This brings economy in the efforts.