Which of the following is not a part of ‘ Promotion’ Mix?
Answer & explanation
Correct answer: option 1
The correct answer is option 1- Warranties.
Warranties is not a part of promotion mix. It is a part of product mix.
| Marketing Mix: Elements | |||
| Product | Price | Place | Promotion |
| Product Mix | Price Levels | Channel Strategy | Promotion Mix |
| Product Quality | Margins | Channel Selection | Advertisement |
| New Product | Pricing Policy | Channel Conflict | Personal Selling |
| Design and Development | Pricing Strategy | Channel Cooperation | Sales Promotion |
| Packaging | Price Change | Physical Distribution | Publicity |
| Labelling | Public relations | ||
| Branding | |||