Following are the Characteristics of Good Brand Name. Select the correct combination.
A. The brand name should be sufficiently versatile to accommodate new products, which are added to the product line
B. It should be capable of being registered and protected legally.
C. A brand should suggest the product’s benefits and qualities.
D. A brand name should be non-distinctive
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → A, B and C only
A. The brand name should be sufficiently versatile to accommodate new products, which are added to the product line — Correct. A good name can be used for new products later added to the same line, so the firm need not build a new name each time.
B. It should be capable of being registered and protected legally. — Correct. Only a name that can be registered can be protected against copying by others.
C. A brand should suggest the product’s benefits and qualities. — Correct. The name should fit the product’s use and tell the buyer something about what it does.
D. A brand name should be non-distinctive — Incorrect. A brand name should be distinctive, so that buyers can tell it apart from other brands. A name that looks like every other name defeats the purpose of branding.
NCERT (2026-27 Edition):
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