Given below are two statements:
Assertion (A): A firm has to decide the most effective combination of the marketing mix elements to achieve its objectives.
Reason (R): The elements of the marketing mix have broadly been classified into four categories, popularly known as the four Ps of marketing.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Both (A) and (R) are true but (R) is not the correct explanation of (A).
Assertion (A): A firm has to decide the most effective combination of the marketing mix elements to achieve its objectives. — True. A firm wants a certain volume of sale at a cost that leaves a desired profit. It has to decide the most effective combination of the marketing mix elements to reach this aim.
Reason (R): The elements of the marketing mix have broadly been classified into four categories, popularly known as the four Ps of marketing. — True. The elements of the marketing mix are grouped into four categories: Product, Price, Place and Promotion. These are called the four Ps of marketing.
Why R does not explain A?
R only names the four groups of elements. It does not say why a firm must choose between combinations of them, so it does not bring about A.
The correct reason for A is that so many alternative mixes can be adopted to reach the same objectives. The success of an offer depends on how well the elements are mixed, so the firm must pick the most effective mix.
NCERT (2026-27 Edition): “Marketing Mix The marketing mix consists of various elements, which have broadly been classified into four categories, popularly known as four Ps of marketing. These are: “4. Promotion: … The success of a market offer will depend on how well these ingredients are mixed to create superior value for the customers and simultaneously achieve their sale and profit objectives. Let us say a firm would like to achieve necessary volume of sale at a cost that will permit a desired level of profit. But so many alternative mixes can be adopted by a firm to achieve this objectives. The issue before a firm then is to decide what would be the most effective combination of elements to achieve the given objectives.” |